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Trying to get more bang for your buck by throwing every single objective into one ad just isnt going to work. I just want to know, why are the numbers between the 2 campaigns different? and what makes them different? Brand Awareness (CPM): Est daily reach results up to 46,000 Traffic (CPM): Est daily reach results up to 340,000 Reply Ned says October 31, 2017 at 4:50 pm Could you please explain me this: 1. You can, if you choose, enter your own specific bid and add in how much youre willing to pay specifically. I am assuming this is because of superbowl week. Think about how much ads are during the super bowlnow imagine every marketer trying to use Facebook Ads for Black Friday and holiday sales, because thats pretty much what happens. Cost per action/conversion (CPA): Youre optimizing for a specific action to be taken (i.e. I have one question. Im bookmarking this for referencing when I setup my next campaign. A higher click-through rate will indicate a higher relevance, and thus more value to your audience. Likes/Shares/Comments etc. Lets say you get 100 downloads. My likes are from the UK only. Some users will find these numbers to match their own; others will find that theyre spending more. Is there any resale value in my UK based Facebook page? I am also on google adsense and website is monetised. However I figured worst case scenario it would still stay around $1.00 or even less. Reply Paul says September 19, 2017 at 1:54 pm This is very helpful are the figures all in US dollars or the local currency? Reply Flavia Caroppo says September 19, 2017 at 4:19 pm US dollars Paul Reply Dennis Adriaansen says September 25, 2017 at 5:31 am Great article. This page is lost at sea.. The issue here is this.I just want to be charged for clicks to my website only which in the example above would be for 36 clicksbut I am also being charged for 26 other clicks that are made up of likes, shares, and comments What can be done to stop them from charging me for those 26 other clicksand any clicks for likes, shares, and comments Reply Lynn Fishman says May 11, 2016 at 10:13 am Chaney I am about to start my third FB campaign for a non-profit and this is the question running through my mind. Your monthly traffic budget will not flow through JumpFly. How do Bidding Options Affect Cost? Bidding options allow you to choose how you want to pay for Facebook Ads. In an experiment we did, we also confirmed this. If we want to get the word out about something we need to find a better place to do it. By focusing on one particular segment in your audience at a time and hitting them with highly targeted, relevant ads, youll see your ad cost and your ad spend go down quickly. I would also love to know how FB deals the target group roll out on each new (but same target group) campaign. Reply Arpit says November 21, 2016 at 9:48 pm AdEspresso articles seem to be invaluable, so many insights! I have a query and would be grateful for your thoughts: If the ultimate objective is for people to create an account on your website, is it better to optimise the ads for conversions or website clicks? Also, whats the best objective to run video ads? Reply Slavingway says November 28, 2016 at 3:15 am Great article, read it all the way through! One complaint though Cost per click (CPC): You are paying only for each user that clicks on your ad. When breaking down the numbers in our research, we looked at how different factors like the age and country users were from affected how much they were spending and what the results of the campaigns were. They could be better of targeting each audience niche with each product uniquely. Fb page was confusing thanks again Reply Massimo Chieruzzi says July 28, 2016 at 4:21 pm Thanks Quincy, were so glad to hear this post helped you! Reply Bill Vallance says August 1, 2016 at 6:53 am Ive just begun to educate myself about FB advertising. [online] AdEspresso. In addition to reaching the right audience, its important to consider and test all available placements, including the Facebook News Feed, Facebook Right Hand Column, Audience Network, Messenger and Instagram. You dont need to include your entire target audience in every campaign; by doing so, you can drive up your costs a lot. Well also cover differences based on gender, day of the weekly, hour of the day, and month-by-month breakdowns.Well explain what affects the cost of advertising with Facebook Ads and also how we can reduce it. The currency is in dollars. Still, I see a lot of campaigns run on Facebook Ads that dont seem to have much of a focus, trying to get users to like their page, leave their lead information, purchase, and also check out their mobile app all at once 5a02188284
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